A very well known blog in technology is TechCrunch (http://techcrunch.com/). TechCrunch offers several reviews on technology products. TechCrunch has tabs dedicated to some of the hottest sites and technology companies. These include Android, Apple, Facebook, Google, Groupon, Microsoft and etc.
Recently I read "Search Is Google's Castle, Everything else is a Moat" by Erick Schonfeld on the TechCrunch website (http://techcrunch.com/2011/03/25/search-googles-castle-moat/). I had originally seen this post on twitter and that's where I had read it first.
The author says that all the products that Google offers leads back to its search engine. The search engine is the heart of Google. I do agree with him on that. The author uses Android and Chrome as two examples to illustrate how Google Search is the default search engine for both products.
Although I do agree with some parts of the author's article, I would have to say that SEO (search engine optimization) and ads are Google's Castle. Google makes soo much money from ads that they offer users several ways to make money or advertise through them. Users pay to have their product be SEO. So without Google search, Google would be nothing.
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